Build
Relationships
with FMS.
Call me today to take your
direct mail marketing
to the
next level.
With Matrix Mail Power, you can now reach your high priority customer households each month with minimal effort while delivering superior, dependable and measurable results.
Matrix Mail Power places the
emphasis on multiple contacts with the same customer. Similar to radio and
television advertising, the more times a customer
receives your message the greater the likelihood they
will buy from you.
Matrix Mail Power provides everything you need for success. We:
-
Recommend which households are
most likely to buy particular products. -
Write letter copy for you.
-
Program and manage the database needed to run Matrix Mail.
-
Print and mail the letters each month.
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Produce call reports so you know who received which letter.
-
Provide detailed results reports including
income earned.
Customers appreciate Matrix Mail Power letters because, rather than the dozens of mass-mail ads they receive each week, the letters are short, to-the-point product recommendations based upon the customer’s current product relationship with you. The signature and name on the letter is the person most likely to answer the phone when the customer calls in response to the letter.
In other words, the Matrix Mail Power letters are relevant, easy to understand, and sent by a bank representative who can provide personal service.
Matrix Mail Power out performs traditional direct mail by a wide margin, and costs just a fraction of what you might expect to spend. Traditional direct mail typically involves some sort of targeting, often coupled with an attractive, and expensive, mailing piece. After conducting the mailing, and after waiting an appropriate period of time, the response rate typically comes back in the 2% to 3% range―or less. That's just not good enough.
Regardless of results, traditional direct mail is also expensive to sustain in any meaningful volume to achieve the long-term product growth and customer retention you desire. Matrix Mail Power solves that problem by with lower program costs, higher response rates and monthly results reports that include income earned calculations.
Click here to boost your:
• Market Reach
